Jun 4, 2018
We live in an era of choices. And TV is no exception. Not only
do consumers have endless options when it comes to what they watch,
they can also decide where and how they watch it. Which has a lot
of consumers questioning why they’re paying for cable and satellite
TV subscriptions. So what does the future hold in store for pay
TV?
In this episode, Kevin Westcott and Jeff Loucks weigh in on this
shift in media consumption, two key drivers behind changing
consumer preferences, and long-term opportunities for providers to
stay ahead of their customers.